According to the traditions of the Carmelite order, on July 16, 1251, the Blessed Virgin Mary appeared to St. Simon Stock, a Carmelite. During the vision, she revealed to him the Scapular of Our Lady of Mount Carmel, popularly known as the "Brown Scapular." A century and a quarter later, the Carmelite order began to celebrate on this date the Feast of Our Lady of Mount Carmel.
As Carmelites We live our life of allegiance to Jesus Christ and to serve Him faithfully with a pure heart and a clear conscience through a commitment to seek the face of the living God (the contemplative dimension of life), through prayer, through fraternity, and through service (diakonia). These three fundamental elements of the charism are not distinct and unrelated values, but closely interwoven.
All of these we live under the protection, inspiration and guidance of Mary, Our Lady of Mount Carmel, whom we honor as "our Mother and sister."